Developing Good Relationships Is Coming Back In Style
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Great products priced to move and promoted in mass meda channels still create foot traffic. Converting a new customer into a great one takes more in store experience than a
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Deepening customer relationships again becoming more important to margins
Tracking Shoppers Creates Insights, Promises Break-Throughs, And Poses Key Questions
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Tracking cell phones creates more accurate, granular, and cost effective foot traffic data than previous tracking methods.
But retailers cannot use those data for marketing decisions
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Tracking shoppers' cell phones creates new insights and strategic promise
KP: "Presence-Aware Stores Can Reach More Shoppers Than Can Mobile Apps Alone"
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Since there are many more shoppers than smartphone users, Known Presence looked for how stores could personalize each shopper's experience. Innovating in-store was the key
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Presence-aware stores delight more shoppers than mobile Apps alone
Personalization Delivers Plus-Over-Normal Revenues And Margins At Retail
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Forrester says retailers should expect 5% lift over entire revenue base.
Wharton measured 22% increase in per-customer revenue. Cable gets up to 45% from ads customized to viewers
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Personalization delivering plus-over-normal revenues and margins
Returns Grow With Adoption Of Tracking's More Advanced Suite Of Applications
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The emergence of Enterprise networks that can detect and track
all consumers is encouraging some retailers to reassert their strength in improving
operations, shopper experiences, and
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Returns grow with adoption of tracking's more advanced suite of applications
Known Presence Operates Private Mobile HetNets For Enterprises
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Known Presence operates indoor heterogenous networks (e.g., cellular and WiFi)
with features needed for mission-critical enterprise applications
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Known Presence operates private mobile HetNets for enterprises